Experts agree that reading may be the single best activity a student can do to excel academically in school. It trumps tutoring, Kumon classes, and flash cards. I wholeheartedly agree.
In addition to what reading does for one's imagination and exposure to new ideas, it also takes a tremendous weight off a student's shoulders when it comes to SAT prep (and class work in general).
The truth is, the verbal section of the SAT (which includes Critical Reading and Writing) cannot be studied for at the last minute. There is no way to cram for "reading comprehension", for example. In some ways, a student either "has it" or not.
Sure, there are strategies and test-taking tips that may swing a score by a few points, but a student's true score will be a direct reflection of how much they have read over the past decade. Yes, the last decade.
Yes, there's a lot riding on whether your child grows up as a "reader" or not. And the benefits extend far beyond the verbal section of the SAT.